When Nelvana was founded in 1971, their original goal was to create live-action productions involving animation in them during their early days. It was followed by Nelvana's first ever television special Christmas Two Step in 1975, a similarly styled special in which a girl tries to be a lead dancer at a Christmas pageant. In the area of part-time animation work, they made ten C$1,500 fillers for the CBC.Īmong the studio's first productions was a low-budget CBC short subject series, Small Star Cinema, which combined live-action and animation to tell stories of ordinary life from a child's point of view. Under those conditions, Nelvana was involved in the production of documentaries and live-action films during the early 1970s. "To create zooms," Hirsh recalled of his early experience with this machine, "we would pile up phone books under the art work." During their first year and a half, the trio lived off a superfluous Chargex credit card that Loubert received at university, spending up to C$7,500 on it before they reclaimed double that cost as their first ever transaction. Amid all this success, Hirsh, Loubert and Smith named their new enterprise Nelvana-after a Canadian comic book superheroine from World War II, Nelvana of the Northern Lights, who was one of the characters in the Canadian Whites canon.Ī derelict apartment in downtown Toronto served as the company's first building, and a homemade wooden stand mounted over a toilet was among its first camera equipment. Meanwhile, Hirsh and Loubert collaborated on a related primer from Peter Martin and Associates, The Great Canadian Comic Books. Their two-year traveling tour of the art from the National Gallery of Canada, "Comic Art Traditions in Canada, 1941–45", gave locals a chance to revisit the country's past heritage in that field. In turn, they made a half-hour television documentary for the CBC focusing on Canadian comics. Soon after they saw a collection of local comic books from the 1940s and acquired the ownership rights. Nelvana's mascot, the polar bear, as seen in 1978 So, blissfully unaware of all it would involve, we decided to start a company in Toronto. There were stations making local shows, but you didn't have people making programs for sale around the world. At the time, there was no production industry per se in Canada, either in animation or in television production. Hirsh has commented on the background of Nelvana's founding:Ĭlive is an animator, and Patrick and I became interested in animation when we were in university together.
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Smith, whose interest was in rock n' roll music, had previously been among the crew for the Beatles' animated series and their 1968 film, Yellow Submarine. Hirsh and Loubert, who had a passion for underground filmmaking, had founded a small company called Laff Arts in the late 1960s. Nelvana started in 1971 when two graduates of York University, Michael Hirsh and Patrick Loubert, teamed up with a Vitaphone animator-designer Clive A. As of 2001, its library comprised more than 1,650 cumulative half-hours of original programming. Nelvana International distributes Nickelodeon's Taina and the first five seasons of The Fairly OddParents. Although the company specializes in children's media, Nelvana has also co-produced adult animations like Clone High, John Callahan's Quads, Bob & Margaret, and Committed. Many of its films, shows and specials are based on licensed properties and literature, but original programming is also part of its roster.
The company is based in Toronto, Ontario, and it maintains international offices in France, Ireland and Japan, as well as smaller offices in the top three cities in the U.S. The company's production logo is a polar bear looking at the North Star. Smith, it was named after Nelvana of the Northern Lights, the first Canadian national superhero, who was created by Adrian Dingle.
Founded on Jby Michael Hirsh, Patrick Loubert and Clive A.
( / ˈ n ɛ l v ɑː n ə/ previously known as Nelvana Limited, sometimes known as Nelvana Animation) is a Canadian animation studio and entertainment company owned by Corus Entertainment.
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